Satisfying and Delighting Our Customers
They are our most important stakeholders in our business and the lifeblood of our business. Only by satisfying our customers first do we have the opportunity to satisfy the needs of our other stakeholders.
Extraordinary Customer Service
We go to extraordinary lengths to satisfy and delight our customers. We want to meet or exceed their expectations on every shopping trip. We know that by doing so we turn customers into advocates for our business. Advocates do more than shop with us, they talk about IndigoH2O to their friends and others. We want to serve our customers competently, efficiently, knowledgeably and with flair.
Education
We can generate greater appreciation and loyalty from all of our stakeholders by educating them about natural and organic foods, health, nutrition and the environment.
Meaningful value
We offer value to our customers by providing them with high quality products, extraordinary service and a competitive price. We are constantly challenged to improve the value proposition to our customers.
Caring About Our Communities & Our Environment.
We respect our environment and recycle, reuse, and reduce our waste wherever and whenever we can.
Community Citizenship
We recognize our responsibility to be active participants in our local communities. As members of 1% for the planet we give a percentage of our profits every year to a wide variety of community, non-profit organizations, and to Riley Children Hospital.
Integrity In All Business Dealings
Our trade partners are our allies in serving our stakeholders. We treat them with respect, fairness and integrity at all times and expect the same in return.
Selling the Highest Quality Water Available
We appreciate and celebrate the importance and difference that good water can make in the quality of one’s life.
Quality Standards
We have high standards and our goal is to sell the highest quality products we possibly can. We define quality by evaluating the ingredients, freshness, safety, taste, nutritive value and appearance of all of the products we carry.
Supporting Team Member Excellence and Happiness
Our success is dependent upon the collective energy and intelligence of all of our Team Members. We strive to create a work environment where motivated Team Members can flourish and succeed to their highest potential. We appreciate effort and reward results.
Self-Responsibility
We take responsibility for our own success and failures. We celebrate success and see failures as opportunities for growth. We recognize that we are responsible for our own happiness and success.
Self-Directed Teams
The fundamental work unit of the company is the self-directed Team. Teams meet regularly to discuss issues, solve problems and appreciate each others’ contributions. Every Team Member belongs to a Team.
Open & Timely Information
We believe knowledge is power and we support our Team Members’ right to access information that impacts their jobs. Our books are open to our Team Members, including our annual individual compensation report. We also recognize everyone’s right to be listened to and heard regardless of their point of view.
Incremental Progress
Our company continually improves through unleashing the collective creativity and intelligence of all of our Team Members. We recognize that everyone has a contribution to make. We keep getting better at what we do.
Creating ongoing win-win partnerships with our suppliers
Our suppliers and distributors are our allies in serving the interests of our other stakeholders in bringing to market the safest highest quality products available. We treat them with respect, fairness and integrity at all times and expect the same in return. We seek supplier partnerships that share our concern for social responsibility and the environment.
Honesty and Communication
We are committed to honesty, timeliness and clarity in communicating with our suppliers and we expect the same in return.
Transparency
We seek to create transparency with respect to production, planning, sourcing, product safety and efficacy in order to bring to market the safest highest quality products available. We work with our supplier partners in eliminating all unnecessary production and distribution costs to help ensure the best possible price.
Education
We partner with our suppliers to educate, inspire and communicate the outstanding quality and benefits of our products to promote a lifestyle of health, balance and well-being.
Innovation/Differentiation
We foster supplier partnerships that enable us to remain at the forefront of the water industry, by creating new, unique and innovative products.
